Australia's Leading Reverse Mortgage specialist lender - Heartland's Story
Heartland Seniors Finance is one of Australia’s leading specialist Reverse Mortgage lenders.
Established in 2004 originally as ‘Australian Seniors Finance’ (ASF), the Company has helped thousands of people over 60 release home equity to fund a better lifestyle in retirement.
It was a foundation member of the Senior Australians Equity Release Association of Lenders (SEQUAL), and over the last decade has played a significant role in the development of public policy and regulation of the Australian Reverse Mortgage market.
In 2014 the company was purchased by Heartland Bank. Heartland is one of New Zealand’s most enduring financial institutions, with roots stretching back to 1875. It is listed on the New Zealand stock exchange and has over NZ$3.5 billion in assets. You can find out more about Heartland Bank here.
To reflect the new ownership, ASF was re-named ‘Heartland Seniors Finance’. Heartland is pleased to offer an important funding alternative for Australian pensioners. As a non-bank Reverse Mortgage lender, and the only specialist Reverse Mortgage provider active in the market, Heartland Seniors Finance truly understands the needs of the over 60's market.
Heartland Seniors Finance is also recognised as a leading product innovator in the field of senior’s equity release. Over the years it has regularly been nominated for various industry awards, and most recently was named Money Magazine’s ‘Best Reverse Mortgage Product’ for the seventh consecutive year and CANSTAR’s 2017 Award for Provider of the Year – Reverse Mortgages.
Heartland is proud of the commitment it has demonstrated to older Australians over a long period of time. With flexible credit policies and a suite of innovative loan products, Heartland Seniors Finance is the Reverse Mortgage lender of choice for many Australian seniors.
We are also proud to be the only member of the National Reverse Mortgage Lenders Association (NRMLA) in Australia. NRMLA are the biggest Reverse Mortgage industry body in the world and this membership allows us to continue to expand our knowledge and experience.
Heartland Seniors Finance is proud to have helped thousands of Australians live a better retirement.