Heartland Seniors Finance

100% Committed to the Banking and Finance Oath

At Heartland Seniors Finance we are proud to help seniors live a better retirement, with independence and dignity, through our reverse mortgage. We have become 100% committed to The Banking and Finance Oath because of its alignment to our core values of excellence, integrity, trust, teamwork, respect and professionalism. We understand that each and every customer places their trust in us when we provide them with finance. All of our team are BFO signatories and are proud to uphold this trust through treating these customers in a fair and ethical manner.

Banking and Finance Oath

About the Banking and Finance Oath

The Banking and Finance Oath is founded on a shared belief in the inherent ‘good’ of the banking and finance industry. Its vision is to have a banking and finance industry that meets the community’s needs and has its full confidence thereby fulfilling its integral role in society.

The Oath is an effort to improve the society by building trust and confidence in the industry through re-asserting the moral and ethical foundation of the industry beyond regulation, compliance and any professional standards and by broadening expectations and discussion to include ethics, integrity, honesty and trust.

The Oath

Trust is the foundation of my profession.

  • I will serve all interests in good faith.
  • I will compete with honour.
  • I will pursue my ends with ethical restraint.
  • I will help create a sustainable future.
  • I will help create a more just society.
  • I will speak out against wrongdoing and support others who do the same.
  • I will accept responsibility for my actions.


In these and all other matters; my word is my bond.

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